Natalie Lopez
My name is Natalie. I am a storyteller, brand builder, and creative strategist shaped by Los Angeles, where culture and community fuel my creativity. Growing up here taught me that experiences have the power to bring people together and create lasting emotional connection.
I am currently earning my M.A. in Public Relations and Advertising at University of Southern California, where I focus on brand strategy, partnerships, and cultural storytelling. My work lives at the intersection of community, sports, entertainment, and civic life. I developed a digital tour of Los Angeles City Hall on Bloomberg Connects, using technology and narrative to make one of Los Angeles’ most historic landmarks accessible across the globe. I am also working to launch a collegiate chapter of Women in Sports and Events (WISE), connecting students to the evolving world of sports and entertainment through community driven leadership and industry collaboration. I’m especially interested in brand partnerships, cultural storytelling, and projects that connect people through sports and community experiences.
What I Value
Community over competition.
Stories with purpose.
Design that feels intentional and authentic.
I believe great branding is not about imposing a personal style. It is about understanding the story a brand needs to tell and shaping visuals that support that voice. I adapt my aesthetic to match the energy, audience, and goals of each project so the design feels authentic and emotionally engaging.